Schedule of Events


MONDAY, SEPTEMBER 18 | 1:00 PM - 6:00 PM

The market landscape is changing. With inflation, sky-high home prices, and the continued upward trend of interest rates, fears of a recession or other economic correction are mounting. You need to know what to expect and how to prepare. The 2023 FORCE Rally will bring you relevant content, top-tier speakers, and exclusive insights so you can evolve your business to the next level amidst an unpredictable and tumultuous economic landscape.

Rally | 1:00 - 5:00 p.m.
Reception | 5:00 - 6:00 p.m.

RSVP Required

Open exclusively to FORCE members and invited asset managers.

REO Agents
Location Name
Landmark Ballroom


1:00 PM - 1:05 PM

Welcome Remarks
Five Star's Executive Director of Membership, Gina Gallutia, kicks off the FORCE Rally and gives an overview of the topics that will be covered throughout the afternoon. 

Gina Gallutia
1:05 PM - 1:35 PM

Keynote: State of the REO Market 
Fannie Mae’s Director of Real Estate Marketing & Sales Brandon Lawler will share insight about Fannie Mae's impact on homeownership through repairing properties, supporting local affordable housing non-profits/public entities with Community First, and providing homebuyers with available closing cost credits. As a former asset manager, Brandon's experience and knowledge of what REO agents need to do to be successful will be a valuable opportunity you don't want to miss!

Brandon Lawler
1:35 PM - 2:25 PM

How to Excel: Training for Excellence
Efficiency and reliability is key in this business. To fulfill these requirements a casual “see what sticks approach” to training will rarely find success. Join this panel for an artful discussion that will help you ensure excellence and proficiency in the industry.

Kimberly McClinton Tai Nong Edward Pirro Jeffery Shumaker Phyllis Wright
2:25 PM - 2:40 PM

FORCE Updates & Meet Advisory Council Nominees

Gina Gallutia
2:40 PM - 3:30 PM

Commercial REO Flow
With $270 billion in commercial debt set to mature in 2023, the Commercial REO space is poised for a sharp increase in business. So how does an agent experienced in residential REO capitalize on this opportunity? Learn how experienced Commercial REO agents determine valuations, select preferred listings platforms, and create marketing strategies specific to the commercial market.

Jim Hastings Gay-Lynn Barnes Louis Chavez Rande Johnsen
3:30 PM - 4:15 PM

Make the Market Work For You
Review the lack of REO volume and the lingering economic effects with these industry executives. Examine what approaches successful businesses have taken to overcome the lack of inventory, and what agents can do, and are doing, to run successful business models in these challenging economic times.

Laura Dietz Holly Pagano Rick Sharga Charles Weinraub
4:15 PM - 5:05 PM

Soft Skills for Difficult Moments
Every profession requires soft skills, in addition to the hard skills, but the default servicing world needs many more. When dealing with people during tough times, tempers are real, emotions are reactive, and situations are complicated. Additionally, there are the legalities that constrict your clients and vendors and require more nuanced responses on your part. Learn from a panel of well-versed agents, vendors, and asset managers how to polish your interactions with the full array of personalities and circumstances you encounter in this work.

Tamika Marks Michael Friedman Jennifer Kuhn Garrett Mays Tamika Moses
5:05 PM - 5:10 PM

Closing Remarks
Five Star's Gina Gallutia shares highlights from the Rally and gives closing remarks. 

Gina Gallutia
5:10 PM - 6:00 PM

FORCE Rally Reception