LENDING & ORIGINATION FORUM:
From Click to Close: Optimizing the Borrower Journey 
In today’s competitive and rapidly evolving housing market, effective marketing is more than messaging: it’s about connection, compliance, and conversion. This panel brings together top lending leaders to explore how mortgage companies are leveraging data, digital channels, automation, and community engagement to reach borrowers where they’re at. Panelists will also address fair lending considerations, brand trust, and the changing expectations of today’s homebuyers.