A servicing industry veteran, Ali Haralson oversees sales, operations, and the business development of the Auction.com platform. Haralson’s profound understanding of client needs has helped spearhead revolutionary products that reduce friction in the distressed property marketplace and produce better outcomes for clients, buyers, distressed homeowners, and communities. Haralson, who has over 20 years’ experience in servicing, most recently served as the Chief Business Development Officer. She is also a founding member of VFSAC and currently serves as its Vice-Chairperson. Before Auction.com, she was the co-founder of Specialized Loan Servicing.