Eric Mitchell is the author of The Why of Money, an introspective look at how to get out of your own way and finally earn what you deserve. Mitchell is also the Chief Revenue Officer for NEXA Mortgage and oversees all business development strategies for their 3,600+ employees nationwide. He develops innovative purchase market strategies proven to revolutionize the way loan officers and Realtors partner, generating their unprecedented success and market reach. Using award-winning application technology, Mitchell creates highly sought-after, state-of-the-art lead-generation platforms that have delivered sustainable growth for the thousands of sales professionals he’s trained across North America. He is a Certified Master Practitioner in Neuro-Linguistic Programming and an industry leader in marketing and Business Development.